2016 Business Development Series

Module 1: Setting Your Strategy

Personal Branding in 3 Simple Steps
William Arruda (USA)

Right-Brain Business Planning for Coaches
Jennifer Lee (USA)

Personal Branding 2.0
William Arruda (USA)

Module 2: Understanding Your Audience

Finding Your Ideal Niche
Karen Cappello, MCC (USA)

Building a Business Case for Coaching: Measuring Impact
Catherine Oleksiw, Ph.D., PCC (USA)

Finding Your Ideal Niche—Live Case Studies of Niches that Work
Karen Cappello, MCC (USA)

Module 3: Making the Connection

Use LinkedIn to Build Relationships and Grow Your Practice
William Arruda (USA)

Getting Paid to Speak: The New Reality
Steve Lowell (Canada)

LinkedIn 2.0
William Arruda (USA)

Module 4: Increasing Your Revenue

Develop Your Passive Revenue Streams
Carolyn Herfurth

Developing Your Passive Revenue Streams—Your Questions Answered!
Carolyn Herfurth

Wrap-up Session
William Arruda (USA)
Panelsists: Milton Fletcher, PCC, MBA (USA) and Karen Tweedie, PCC (Australia)

Credit Information

Activity Number Credit Amount Accreditation Period
ICF Global - 2016 16 Resource Development from January 01, 2017